Featured Video
CBS Evening News
CBS Evening News highlights the impact Fluor Field has had on downtown Greenville over the past two decades.
idea
Stadium Design that Fosters Community Enrichment
Twenty years ago, Greenville Drive owner Craig Brown, alongside Greenville city leadership, envisioned a downtown transformation. The West End of downtown Greenville was once bustling with industry and blue-collar charm but hadn’t experienced prosperity since the textile era in the first half of the 20th century.聽 The catalyst for this downtown transformation was a new baseball stadium, Fluor Field, with our team at the helm to design the community cornerstone.
Brown and community leaders had high aspirations for the project. The ballpark would be fan-friendly, provide an elite gameday experience, and create new shopping and restaurant opportunities for patrons and players downtown. With the expectation of a substantial mixed-use development investment, the influx of local businesses would thrive as area foot traffic increased. Ultimately, they saw this downtown area and its surrounding neighborhoods as a destination where Greenville families would want to live and spend their time.
13
Fluor Field鈥檚 design complements the traditional brick and metal materials found on its neighboring industrial and warehouse buildings. The 5,000-seat stadium welcomes 500,000 patrons a year and over the last decade has driven an estimated $300 million in economic impact for the community in the last 10 years.
The partnership between the Drive and our firm spans two decades and continues today. In 2016, we brought major changes to the ballpark through two new entry plazas, as well as a new Drive and Red Sox merchandise area outside the stadium. The 3,700 SF Champions Club located on the upper deck can be utilized year-round as a premium fan area on gameday, as well as an event space. The Front Porch lounge is available to season ticket holders with indoor seating and a full-service bar. The new Green Monster seating brings a slice of Fenway Park with 100 seats placed atop the outfield wall to provide a unique ballpark experience, while the renovated 500 Club continues to offer a unique viewing and hospitality area.
Those enhancements earned our team and Flour Field
Knox White has served as Greenville鈥檚 mayor for 30 years and was a partner in realizing the vision for Fluor Field. He states simply, 鈥淭his stadium was a homerun, by any measure.鈥�
Learn more about how our design enhances communities around the country.
Ideas
Recommended Reads
13